For funded AI and tech startups launching something the market does not have a word for yet
We will build your go-to-market from zero, so a product nobody has heard of gets understood, talked about and bought, without a big team or a big budget.
A sentence about your product that strangers repeat back correctly, a brand that looks like one company, and an audience that shows up on launch day.
- ✕Without hiring a full marketing team before you know what works
- ✕Without a six-month agency retainer before anything ships
- ✕Without spending the round on ads to find out what your message is
- ✕While your founders stay the face of it, which is what actually compounds
Do not keep reading unless you have raised or have revenue, and a founder willing to be visible, on camera and in conversations. If nobody from the company will show up, this does not work and no budget fixes it.
What results look like
This is the part of my work with real numbers attached.
$250K
raised at a $7M valuation for Gobi Labs, four products on one brand
0 → 60K
X followers for Galaxy Blitz in six months, from no logo and no account
$100K+
in sales in six months for Ormuz, a product with a chip in every item
Fifteen-plus crypto and AI brands taken from zero to 50,000+ followers within six months, on budgets that would not buy a month of ads.
Galaxy Blitz had no logo, no brand book and no account when we started. Six months later the NFT launched and raised, with 60,000 on X and 30,000 on Discord.
Why launch marketing is different
When your category has no name, marketing is teaching, not competing.
When your category exists, marketing is competition: say it better than the other five. When it does not, nobody is searching for your product, so ads have nothing to bid on and search has nothing to rank for.
That is why launches live or die on explanation and on people, not spend. My whole method is making complicated things simple enough that a five-year-old follows them, then putting that in front of the right audience through creators, communities and partners instead of paid.
The system
We are going to build you this system.
Diagnosis: what is unclear, and who this is really for
↓
The story and the identity
↓
The assets that explain it: deck, explainer video, site
↓
The audience: content, creators, partners, community
↓
Launch, sequenced week by week
↓
The AI foundation, so your team keeps it running
This is the same three-stage model I ran as an agency: diagnosis, then a kick-off that makes everything look like one company, then a partnership. Treat the illness, not the symptoms.
Why it is hard
Why 0-to-1 is its own job.
- •Explaining a genuinely new thing without jargon, in one sentence, is the hardest writing there is
- •Keeping several products on one brand while the product keeps changing underneath you
- •Building an audience from zero, which is relationship work that cannot be bought
- •Creator and community management, which is a full job by itself
- •Sequencing a launch so the pieces land in the right order
- •Doing all of it while the product is still moving
Most agencies run channels. Almost none can tell you what your story is, which is the thing that is actually broken.
Typical numbers
What the pattern looks like.
The shape that repeats across my launches: an audience in the tens of thousands inside six months, and a raise or a sell-out at the end of it, on budgets that would not buy a month of ads.
What it takes from you: a founder on camera, decisions made quickly, and roughly a quarter before compounding shows.
What you get
Everything that gets built.
Your options
Why this makes sense.
Option one
Hire a marketing lead
Six figures and three months to ramp. At this stage you may not even know what to brief them on yet.
Option two
Hire an agency
They run channels. Most cannot tell you what your story is, and that is usually the broken part.
Option three
Do it with me
Diagnosis first, then the story, then the assets, then the audience. I have done this from zero more than fifteen times.
Timeline
How a launch runs.
- 1Diagnosis: what you have, what is unclear, who this is really for
- 2Story and identity agreed
- 3Assets built: deck, video, site, templates
- 4Audience work starts: content, creators, partners, community
- 5Launch, sequenced
- 6Foundation handed over so your team runs it
- 7Then either I stay monthly or I leave you the playbook
What this costs
It starts with a paid diagnosis.
Priced so you can say yes quickly and see how I think before committing to a launch.
After that it depends on how much of the launch you want run for you. One fixed number after the first call.
At the end
What you will have at the end.
A story people repeat correctly. One brand across every surface. A deck and a video that do the explaining for you. An audience that exists. A launch that happened on purpose. And the system to keep it going.
Questions
Questions I get on calls
Do you only work in crypto?+
No. Crypto taught me to explain hard products to people with no context and no trust, fast. That transfers to AI, fintech and any new category.
We do not have a big budget.+
Most of my launches did not either. Organic and creators over paid, always, until something proves itself.
Can you guarantee followers or a raise?+
No, and nobody honest can. Clear goals each month, fast tests, and a plain report on what worked and what did not.
How much founder time does it need?+
A few hours a week, and you on camera. That part cannot be delegated.
What if our product is still changing?+
Normal at this stage. We write the story so it holds while the product moves underneath it.
Who actually does the work?+
Me. Strategy and execution are the same person, which is the whole point.