Portfolio 📸
Brands, launches and systems I built. Pick the one that looks like yours.
Or jump to the video, podcast and article workHealth and wellness brand
Live engagement
Health and wellness brand · Health and wellness
Fractional CMO and AI automation architect for a health and wellness brand: a private CRM, a company brain, a brand system and an always-on email and SMS plan.
8
connected systems
1
company brain
Gobi Labs · Crypto products
Co-founding CMO and BD. A crypto exchange, a merch line, a sportsbook and an NFT collection, all under one brand. The NFT ran on a personality test that sorted holders into six tribes, and the merch was first to put NFC chips in Web3 apparel.
$250K
private round
4
products built
60+
spaces, podcasts, articles
Hedgehog · NFT and prediction market
Two month retainer covering design, production, marketing and the NFT launch. Rebuilt their feed around a calendar of real events, wrote the explainer and tutorial videos, and made the drop assets.
2 months
monthly retainer
550
NFTs in the drop
The Gardeners · NFT
Narrative and roadmap, NFT concept design, pitch deck and community partnerships. The art and the world were built together so the collection had something to say.
5,000
NFTs
20+
community partnerships
30+
graphics, videos, podcast
dehouse AI · AI product
An AI companion platform that needed a sentence people could repeat. Brand, site messaging and launch assets for a product built around creators and tokenised worlds.
Explore
MADworld · NFT
Presale and launch campaign: the announcement assets, the KOL roster and the community push into the token generation event.
50K
X followers
60%
community increase
20
KOL collaborations
YIN Finance · DEX
Positioning and campaign for a liquidity protocol going to market, from the messaging through to the IDO push.
12x
ATH ROI after IDO
50K
X followers
50%
community increase
Ormuz · Fashion e-commerce
E-commerce store for Web3 fashion, first to put NFC chips in the apparel so each piece could be verified and unlocked. Built under the Gobi Labs brand.
$100K
sales in six months
30
suppliers
NFC
chip integration
AgentFi · AI agent platform
A one month sprint for an onchain AI agent platform: diagnosis, the 0-to-1 strategy, Spaces and the marketing push behind a live launch.
1 month
engagement sprint
MakerDAO · DeFi
A one month sprint inside an established ecosystem brand: production for the POAP NFT, working to their existing standards rather than inventing new ones.
1 month
engagement sprint
Galaxy Blitz · GameFi
Five month retainer covering design, production, marketing and the NFT launch for a sci-fi GameFi title. This is the one that started with no logo, no brand book and no account.
0 → 60K
X followers
30K
on Discord
5 months
monthly retainer
Orca · Solana DEX
Two month sprint on Solana's liquidity layer: the Orcanauts NFT marketing plan and execution, the staking tutorial video, Twitter strategy and drafting, and a Discord set up with community managers trained to run it.
2 months
sprint engagement
Ref Finance · NEAR DeFi
Six month retainer running the whole marketing function for a NEAR DeFi protocol: whiteboard, teaser and tutorial videos, banner design and production, Discord set up with CM training, KOL outreach, monthly recaps and a content calendar.
24,000
quizzes completed
6 months
monthly retainer
My own brand · Content
Short, dense videos explaining big ideas simply, in Chinese, on Rednote. Each one ran between 1K and 10K likes, and the followers turned into buyers of my digital products.
0 → 7K
followers in 60 days
1K–10K
likes per video
15+ Web3 and AI brands · Growth agency
Brand checks, launch plans, explainer videos, creator campaigns and press for projects including MakerDAO, Ref Finance, Orca, Galaxy Blitz and DeHouse AI. One of them had no logo, no brand book and no account when we started.
0 → 50K+
followers within 6 months
A marketing agency · Cold outbound
Separate warmed-up inboxes, a buyer list pulled from 100K online stores, AI-written first lines for every email, and a CRM that tracks every reply.
96%
enrichment hit rate on a real run
Recruiting · AI system
AI agents that find candidates, reach out, screen them, and report into one dashboard.
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Agentic OS · AI system
Every client, plan and process in plain files, in the client's own accounts, with AI that reads them before it answers anything.
14 days
first call to working system
14 → 85
workspace health score
AI design system · AI system
A design system an AI can work inside, so interface and brand concepts come out consistent instead of six different directions.
ExploreHealth and wellness
Live engagement
Health and wellness · Appointment-based business
Growth audit across brand, marketing and operations. A win-back campaign to 12,000 past clients, a retreat event campaign, and a move to a platform that shows which message made money.
ExploreAll 20 projects, whatever the filter above is set to.
Content production 🎬
Every launch above needed someone to actually make the thing: the explainer, the teaser, the podcast, the article, the drop assets. That was me.
60+
spaces, podcasts, articles and videos for Gobi Labs
30+
graphics, videos and podcast for The Gardeners
8
short videos that took my own brand to 7K
⚡Teaser
15 to 20 seconds, for a drop or an announcement.
🖊️Whiteboard explainer
Around five minutes, for an idea that needs building up.
🧭Tutorial
Around two minutes, for getting someone through a product.
🖥️Product demo and ad
For when the product itself is the argument.
Hedgehog's explainer and tutorial videos, launch teasers for the Gardeners drop, and explainer work across the agency roster.
Ran the podcast campaign for Hedgehog and 60+ spaces, podcasts and articles across the four Gobi Labs products.
Medium articles and launch narratives, including the roadmap and story for a 5,000 piece NFT collection.
Eight dense videos in Chinese on Rednote that ran 1K to 10K likes each and turned followers into buyers.
20 KOL collaborations into the MADworld token launch, plus creator campaigns for brands going from zero.
Drop assets, presale creative and pitch decks, produced to match whatever brand system existed.
The full library of explainer videos, teasers, and brand work lives in my Notion.